Privacy Policy

Last Updated: January 6, 2025

Introduction

MEMORIES MANAGEMENT LIMITED (Company Number 15596223) ("MemoriesMap," "we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use MemoriesMap.com and our related services (collectively, the "Service").

This Privacy Policy is designed to meet the requirements of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws. We aim to be transparent about our data practices and to give you control over your information.

1. Data Controller Information

MEMORIES MANAGEMENT LIMITED acts as the data controller for personal information processed through our Service. Our registered office is at:

Bartle House
9 Oxford Court
Manchester, England
M2 3WQ

Data Protection Officer: [email protected]
General Privacy Inquiries: [email protected]

2. Personal Information We Process

2.1 Information You Provide Directly

When you use our Service, you provide us with different types of personal information, including:

Account Information:

• First and last name
• Email address
• Date of birth
• Gender
• Country of residence
• Profile picture
• Password (stored in encrypted form)

Content Information:

• Photos and images you upload
• Geolocation data associated with your content
• Descriptions, captions, and comments
• Tags and mentions of other users
• Message content when communicating with other users

Optional Information:

• Social media handles (if you choose to link accounts)
• Personal bio and interests
• Travel preferences and history
• Device and notification preferences

2.2 Information Collected Automatically

Technical Data:

• IP address
• Device identifiers
• Browser type and version
• Operating system
• Mobile network information
• Hardware model

Usage Data:

• Pages and features accessed
• Time spent on pages
• Navigation paths
• Interaction data (likes, comments, shares)
• Search queries
• Error logs

Location Data:

• GPS location (with your permission)
• Approximate location based on IP address
• Location metadata from uploaded content

3. Legal Basis for Processing

We process your personal data under the following legal bases:

3.1 Contractual Necessity

• Processing necessary to provide our core Service features
• Account creation and management
• Enabling content sharing and social interactions
• Processing payments for premium features

3.2 Legitimate Interests

• Improving and optimizing our Service
• Ensuring platform security
• Preventing fraud and abuse
• Analytics and research
• Marketing our services to existing users

3.3 Legal Obligations

• Complying with legal requirements
• Responding to legal requests
• Tax and accounting requirements
• Data protection obligations

3.4 Consent

• Marketing communications (where not covered by legitimate interests)
• Processing of special category data
• Use of precise location data
• Certain types of automated decision-making

You can withdraw consent at any time by adjusting your settings or contacting us.

4. How We Use Your Information

4.1 Service Provision

• Creating and managing your account
• Enabling content sharing and social features
• Processing and displaying your uploaded content
• Facilitating communication between users
• Providing customer support

4.2 Service Improvement

• Analyzing usage patterns and trends
• Developing new features
• Testing and debugging
• Conducting research and analytics
• Optimizing user experience

4.3 Security and Protection

• Verifying user identity
• Preventing fraudulent activity
• Monitoring for harmful content
• Enforcing our Terms of Service
• Protecting users' rights and safety

4.4 Communication

• Sending service notifications
• Providing updates about your account
• Marketing communications (with consent)
• Responding to your inquiries
• Sending security alerts

5. Data Sharing and Recipients

5.1 Service Providers

We share personal data with trusted service providers who help us operate our Service, including:

• Cloud hosting providers
• Payment processors
• Analytics services
• Customer support tools
• Security and fraud prevention services

All service providers are contractually bound to protect your data and use it only for specified purposes.

5.2 Legal Requirements

We may disclose personal data if required:

• By law or legal process
• To protect our rights or property
• To prevent fraud or abuse
• To protect public safety
• In connection with an investigation of suspected illegal activity

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you of any change in ownership or data controller.

5.4 With Your Consent

We may share your information with third parties when you have given us specific consent to do so.

6. International Data Transfers

We store and process your data primarily in the United Kingdom and the European Economic Area (EEA). However, some of our service providers may process data in other countries. When we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place through:

• UK/EU Standard Contractual Clauses
• Adequacy decisions issued by the UK government
• Binding Corporate Rules
• Other legally approved transfer mechanisms

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Retention periods vary based on:

• The type of data
• The purpose of processing
• Legal requirements
• Operational needs

Specific retention periods include:

• Account information: While your account is active plus 6 months after deletion
• Content you share: Until you delete it or close your account
• Message data: 18 months from date of message
• Technical logs: 90 days
• Marketing preferences: Until you opt-out or account deletion

8. Your Data Protection Rights

8.1 Access Rights

• Request a copy of your personal data
• Understand how we process your data
• Verify the lawfulness of processing

8.2 Correction Rights

• Correct inaccurate personal data
• Complete incomplete personal data
• Update outdated information

8.3 Erasure Rights

• Request deletion of your personal data
• Remove content you've shared
• Close your account

8.4 Restriction Rights

• Limit how we use your data
• Temporarily suspend processing
• Preserve data for legal claims

8.5 Portability Rights

• Receive your data in a structured format
• Transfer data to another service
• Request direct transfer where technically feasible

8.6 Objection Rights

• Object to processing based on legitimate interests
• Opt-out of direct marketing
• Contest automated decision-making

To exercise these rights, contact our Data Protection Officer at [email protected]. We will respond to all requests within one month.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption in transit and at rest
• Access controls and authentication
• Regular security assessments
• Staff training and confidentiality agreements
• Incident response procedures
• Backup and recovery systems

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure.

10. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect or process personal data from children under 13. If we become aware that we have collected personal data from a child under 13, we will take steps to delete that information.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your session
• Remember your preferences
• Analyze usage patterns
• Improve our Service

You can control cookies through your browser settings. For detailed information about the cookies we use, please see our Cookie Policy at memoriesmap.com/cookies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Displaying a notice in our Service

Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Complaints

If you are concerned about how we handle your personal data, please contact us first so we can address your concerns. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: www.ico.org.uk

14. Contact Information

For any questions about this Privacy Policy or our data practices, please contact us:

Data Protection Officer
Email: [email protected]

General Privacy Inquiries
Email: [email protected]
Website: memoriesmap.com/privacy
Address: MEMORIES MANAGEMENT LIMITED, Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ